Your first customers are not on a list you can buy.

I find them one by one, write the emails in your voice, and send them from your address. You approve every word.

Email me

The problem

You have a working product and an empty inbox. That is a distribution problem, and it does not fix itself while you ship features.

Most outreach fails in the same two places. The list is scraped, so nobody on it cares. And the second email never goes out, so the whole list gets spent on one cold hello.

I work the opposite way. Small lists, checked by hand, and a sequence that actually runs to the end.

What one name looks like

Everyone says their lists are researched. Here is the unit of work, so you can judge it instead of trusting it. This entry is from a list I built this week, for a founder whose product refuses to send secrets to a model.

Who
giancarlostoro
Where
Hacker News, comment on a thread about leaked cloud keys
When
19 May 2026
"Claude told me to revoke an API key I accidentally pasted."

He is not looking for a product. He already wrote the reason he needs one, in his own words, with a date and a link. That is the whole method: the opening line of his email is his sentence, not your pitch.

Every name is opened by hand and every quote is checked against the page it came from. If a quote does not hold up, the name is dropped rather than softened. A founder who receives a list and finds one invented name will never believe the other forty nine, and they would be right.

How it works

01

Find

I read your product, then go looking for people who already care about the problem it solves. Every contact is opened by hand, checked against what that person actually publishes, and taken from their own site. No scrapers, no bought lists.

02

Write

Each email opens with their work, not with your product. Five touches, written in your voice, grouped by segment because a researcher and a creator need different first lines. You read every one before it goes anywhere.

03

Send

Everything sends from your address, so replies land in your inbox and the relationship stays yours. I handle timing and tracking. Nothing goes out that you have not approved.

04

Reply

I draft the responses within a day. The moment a thread turns into a real conversation, it is yours. You are the founder, and at some point they want to talk to you, not to your outbound.

What it costs

Pilot

$250 / 10 prospects

  • 10 prospects found and verified by hand
  • Full five touch sequence, written in your voice
  • Six weeks of sending, tracking and replies
  • You approve every email before it sends

You pay at the end, and only if at least two of them reply. If nobody replies you owe nothing and you keep every email I wrote. Pre-revenue and even that feels like a risk? Say so, and we tie the payment to something further down your funnel instead.

After the pilot

$400 / next 15 to 20

  • Same process, same approval on every email
  • Angle rewritten using what the pilot taught us
  • Same terms: you pay on results

No retainer, no minimum term, no contract to exit. If the first ten go nowhere, we stop there.

Who this is for

A good fit

  • You are a solo founder with a product people can already use.
  • Your buyers are findable and specific: researchers, creators, operators, small teams with a name and a website.
  • You would rather have twenty real conversations than two thousand opens.
  • You want to keep the relationships, not rent them from an agency.

Not a good fit

  • You want volume. I will not send a thousand emails a week, and anyone who offers to will burn your domain doing it.
  • You need leads this week. A sequence takes six weeks to tell you anything true.
  • Your buyer is everyone. If the list cannot be built by hand, I am the wrong person.
  • You want guaranteed numbers. Nobody can promise those, and the people who do are selling you something.

Tell me what you built.

Write me a paragraph about your product and who you think should be using it. I will come back with the first names I would go after and whether I think this is worth doing at all. That part is free, and there is nothing to book or sign.

Email me zafar@doneoutbound.com